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Our Strategy

Health plans struggle to answer these basic questions

How is total cost of care impacted?

Are physicians using test results correctly when treating patients?

How do we determine clinical utility for novel tests entering the market?

 Is care delivered in an equitable manner?

How do we help physicians keep up with guidelines and scientific 

advancements?

Crafting an Effective Message

Keep it simple
Understand the health plan's  challenges and goals
Tell emotional 
member/patient stories
Create a sense of urgency
Demonstrate your expertise and successes
Focus on your unique value proposition
Differentiate from competitors

Get In Touch

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